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Beauty you'll
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We go out of our way to source products that are vegan, cruelty-free and free from most common toxins. We proudly guarantee the following...

Our Mission

Kinder Beauty is on a mission to make the world a kinder place for animals, people, and the planet. We believe it’s our responsibility to make it easy for consumers to discover and shop for products that are cruelty-free, vegan, and non-toxic.
Avatar Andrew Bernstein

Founder story

Daniella, Evy, and Andrew initially met through and bonded over their shared desire to help animals. Years later, Andrew had the idea to launch an ethical beauty subscription box. He pitched the idea to Daniella and Evy, who immediately understood the vision. A short time later, Kinder Beauty Box was born. And the rest is history.

Our Standards

At Kinder Beauty, we maintain clean beauty standards that benefit people, animals, and the planet.
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I consider myself a conscious consumer and lover of beauty products, and it’s always been a struggle to sort out exactly which brands and products are okay for me to use. Ethical beauty shouldn’t be so challenging. Our aim with Kinder Beauty Box is to research and curate amazing brands and products for our subscribers to take the guesswork out of cruelty-free shopping
Avatar Daniella Monet

Giving back is in Kinder Beauty’s DNA

Each year, the Kinder team selects a small group of charity partners to receive monthly donations. To date, Kinder Beauty has donated more than $100,000 to organizations like Luvin Arms Animal Sanctuary, Physician’s Committee for Responsible Medicine, Mercy for Animals, PETA, Woodstock Animal Sanctuary, and several others.

Kinder Beauty is committed to protecting the environment

While we are not yet completely plastic-free, we have been steadily moving in that direction. We are optimistic that in the years ahead, the beauty industry will also continue to adopt more sustainable packaging, which will help us attain our goal of being a plastic-free company. In the meantime, we go to great efforts to make sure everything we produce –from our box to the insert cards we include in the boxes – are made from 100% post-consumer recycled materials.

In 2022, we also launched a sustainability program through our partners at EcoCart. With the EcoCart integration, we’re able to allow costumers to add a nominal fee to each purchase which goes directly towards the removal of plastics from the ocean in Vietnam, hence making these shipments carbon neutral.

Kinder Beauty is committed to protecting the environment

While we are not yet completely plastic-free, we have been steadily moving in that direction. We are optimistic that in the years ahead, the beauty industry will also continue to adopt more sustainable packaging, which will help us attain our goal of being a plastic-free company. In the meantime, we go to great efforts to make sure everything we produce –from our box to the insert cards we include in the boxes – are made from 100% post-consumer recycled materials.

In 2022, we also launched a sustainability program through our partners at EcoCart. With the EcoCart integration, we’re able to allow costumers to add a nominal fee to each purchase which goes directly towards the removal of plastics from the ocean in Vietnam, hence making these shipments carbon neutral.

If you’re anything like me, the idea of receiving quality 100% vegan and cruelty-free beauty products at your doorstep each month sounds like a dream. I’m very passionate about animals and I also love makeup, and I do not believe that the two should intersect. I am so proud to have helped bring the Kinder Beauty Box to life!
Avatar Evanna Lynch

Meet our founders

Co-founder & Co-host of A Little Kinder Podcast
Evanna Lynch

Evanna Lynch is an actress, podcaster, and vegan activist. In 2017, she launched a weekly vegan podcast, The ChickPeeps. She is passionate about veganism, clean beauty, and animal rights. Her memoir, The Opposite of Butterfly Hunting, was recently released.

Co-founder & Co-host of A Little Kinder Podcast
Daniella Monet

LA native, animal activist, and sitcom actress Daniella Monet has spent the last few pivoting into being a full-time ethical entrepreneur—having invested in several conscious companies that help make living a plant-based lifestyle more accessible. She has been plant-based for 20 years, and an animal advocate from day one.

Co-founder & CEO of Kinder Beauty
Andrew Bernstein

After a career in the movie industry, Andrew became a senior employee at PETA, where he was put in charge of a robust celebrity marketing division, where he helped produce launch the organization’s iconic celebrity ad campaigns. Since 2018, he has helmed Kinder Beauty where he continues to make the world a kinder place.