Skip to content


Made by Kinder Serums

Made by Kinder Serums

Because there’s beauty in kindness, and there’s kindness in clean, accessible beauty

Shop the Collection

Introducing Made by Kinder

At Kinder Beauty, we’re not just in the business of spreading kindness, we’re also firm believers in the power of making kinder choices. But where does kindness start? It starts with you and what makes you feel bea-YOU-tiful from the inside out. 

That's why we’ve partnered with the beauty industry’s leading formulators, and why you won't find any unkind ingredients or practices in Made by Kinder products. Meaning no animal testing, animal ingredients, parabens, sulfates, siloxanes, talc, or micro-beads (to name just a few)...and, of course, no mark-ups!

Because there’s beauty in kindness, and there’s kindness in clean, accessible beauty.

Learn More
Applying Serum Made by Kinder

Who Loves Made by Kinder?

Made by Kinder's Starter Kit helped me see what my skincare routine was missing. I went into this review hoping I could find a clean and affordable serum to add to my skincare routine, but I found three that I am hooked on. Within the last five years, I haven't seen my skin this glowy or dewy, especially in the dead of winter!
Avatar Abby Holsinger, My Subscription Addiction

Made by Kinder Serums

The ultimate in squad goals! No matter your skincare mission or budget, our serum trifecta of Vitamin C, Bakuchiol, and Hyaluronic have your back.

Made By Kinder Key Ingredients

The beauty of our serums? They’re made by real people for real people—who want real results. More specifically, each and every formula is science-backed and crafted in the USA with premium, non-toxic, and cruelty-free ingredients. Want to learn more about what makes Kinder Beauty’s sourcing so unique? Check out our standards page!

Active Ingredients
Hello Sunshine Vitamin C Serum - Made by Kinder
Vitamin C
The Hello Sunshine Serum has a high concentration (15%) of vitamin C, which means it effectively reduces hyperpigmentation, as well as fine lines and wrinkles.
Be Kind, Rewind Serum featuring Bakuchiol
The Be Kind, Rewind Serum features bakuchiol, a plant-derived, retinol alternative that’s great for sensitive skin and safe enough to use during pregnancy.
Dew-Gooder Serum crafted with hyaluronic acid
The Dew-Gooder Serum is crafted with 2% hyaluronic acid, which enhances skin elasticity and gives you a visibly moisturized, dewy look.
Niacinamide featured in Dew-Gooder Serum
Bonus ingredient: Unlike most hyaluronic serums on the market, Kinder Beauty’s Dew-Gooder has 10% niacinamide to help improve uneven skin tone.

Get the results you deserve with our non-toxic and affordable face serums.

Each and every formula is science-backed and crafted with premium, non-toxic, and cruelty-free ingredients.

Auto-Replenish Benefits

Don’t let that beauty shelf get dusty! The Kinder Beauty Auto-Replenish Benefits program is simple! When you sign up, not only do you get products shipped regularly to your doorstep, but you also receive exclusive discounted pricing. Plus, you can cancel at any time.