We have standards, and we think you'll love them.
feel great about.
Like many other clean beauty companies, we choose to eliminate toxic ingredients in cosmetics that can cause harm to our skin and bodies. But we go above and beyond just safeguarding your health: we also eliminate toxic ingredients in cosmetics that can cause damage to our planet and to the other animals we share it with.
While many common beauty product ingredients might be safe enough for people to consume, we need to remember that, eventually, these products wash down the drain which can wind up hurting plant and animal life downstream.
Plus, we never feature any animal ingredients whatsoever—be they from insects (such as beeswax) or byproducts from agriculture or other industries (lanolin). Our clean beauty standards are designed to be as kind as possible to people, animals, and the planet!
What ingredients to avoid in cosmetics
As a consumer, choosing what ingredients to avoid in cosmetics is no easy feat.
First off, ingredients that may be banned in certain countries remain legal to use in others. The US is notorious for allowing the use of many dangerous chemicals in cosmetics that places like the European Union strictly bans.
And things get more confusing still. Because “clean beauty” is a marketing term with no legally established definition, every company and brand gets to choose how to define it for themselves. You’ve probably seen Sephora’s “Clean at Sephora” label, Credo’s “The Dirty List,” or Nordstrom’s Natural Beauty section. While most definitions of clean beauty tend to eliminate certain toxic ingredients in skincare and makeup, our list generally goes above and beyond the basics, eliminating ingredients such as microbeads since these can be especially bad for marine animals and environments.
We take the guesswork out of finding beauty products you love that are also good for your health and the planet. We apply our stringent vetting process to every product and brand that we work with so you can rest assured that everything you’ll find in our monthly boxes and our marketplace is free from harmful compounds commonly found in conventional beauty products.
Shop our wide selection of clean, vegan, and cruelty-free products and subscribe to receive monthly boxes of vegan, clean, and cruelty-free cosmetics to discover the most that ethical beauty has to offer!
Shop clean beauty with a clear conscience!
At Kinder Beauty, we guarantee that none of the toxic or animal-based ingredients listed above will ever appear in our marketplace or our monthly boxes—so you can shop our selection of clean beauty products without worrying about the impacts your favorite products may have on animal, human, or environmental health.
Get shopping today, and sign up for a subscription to Kinder Beauty’s monthly box!