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🛍️ See What's in the KND Serenity Edition

Vegan and Cruelty-Free Beauty Products in the Kinder Beauty Box

Our Standards

We have standards, and we think you'll love them.

Beauty you'll
feel great about.

We go out of our way to source products that are vegan, cruelty-free and free from most common toxins. We proudly guarantee the following ...
No Animal Ingredients
No Parabens
No Sulfates (SLS/SLES)
No Added Phthalates
No Cyclic Silicones
No Siloxanes
No Formaldehyde
No Triclocarban
No Petroleum
No Triclosan
No Mineral Oil
No Talc
No Hydroquinone
No Micro-beads
No BHA (Butylated Hydroxyanisole)
No BHD (Butylated Hydroxytulune)
Opening Kinder Beauty Box
Kinder Beauty Box with Beauty Products
At Kinder Beauty, we maintain clean beauty standards that benefit people, animals, and the planet.

Like many other clean beauty companies, we choose to eliminate toxic ingredients in cosmetics that can cause harm to our skin and bodies. But we go above and beyond just safeguarding your health: we also eliminate toxic ingredients in cosmetics that can cause damage to our planet and to the other animals we share it with.

While many common beauty product ingredients might be safe enough for people to consume, we need to remember that, eventually, these products wash down the drain which can wind up hurting plant and animal life downstream.

Plus, we never feature any animal ingredients whatsoever—be they from insects (such as beeswax) or byproducts from agriculture or other industries (lanolin). Our clean beauty standards are designed to be as kind as possible to people, animals, and the planet!

What ingredients to avoid in cosmetics

As a consumer, choosing what ingredients to avoid in cosmetics is no easy feat.

Cosmetic Ingredients

First off, ingredients that may be banned in certain countries remain legal to use in others. The US is notorious for allowing the use of many dangerous chemicals in cosmetics that places like the European Union strictly bans.

And things get more confusing still. Because “clean beauty” is a marketing term with no legally established definition, every company and brand gets to choose how to define it for themselves. You’ve probably seen Sephora’s “Clean at Sephora” label, Credo’s “The Dirty List,” or Nordstrom’s Natural Beauty section. While most definitions of clean beauty tend to eliminate certain toxic ingredients in skincare and makeup, our list generally goes above and beyond the basics, eliminating ingredients such as microbeads since these can be especially bad for marine animals and environments.

Natural Ingredients for Cosmetics

We take the guesswork out of finding beauty products you love that are also good for your health and the planet. We apply our stringent vetting process to every product and brand that we work with so you can rest assured that everything you’ll find in our monthly boxes and our marketplace is free from harmful compounds commonly found in conventional beauty products.

Woman with glowing skin

Shop our wide selection of clean, vegan, and cruelty-free products and subscribe to receive monthly boxes of vegan, clean, and cruelty-free cosmetics to discover the most that ethical beauty has to offer!

Kinder Beauty Clean Standards

We’re on a mission to make the world a kinder place for humans, animals, and planet, which is why we created the Kinder Beauty Clean Standard. In this list, you’ll find clear clean, vegan, and cruelty-free ingredients as well as compounds known to harm the health and well-being of humans, animals, and the environment.

What we use
What we don’t use
Shea butter
Shea butter
Fat extracted from shea tree nuts. Often used as a moisturizer and emollient. Abundance of antioxidants, as well as vitamins A and E. Often used as a thickening agent, moisturizer, and emollient.
Candelilla wax
Candelilla wax
Wax derived from the candelilla plant. High melting point. Combats signs of aging. Often used as a thickening and hardening agent, emollient, and protective barrier.
Mango butter
Mango butter
Fat extracted from mango seeds. Abundance of essential fatty acids, as well as vitamins E and C. Often used as a thickening agent, moisturizer, and emollient.
Rosehip seed oil
Rosehip seed oil
Pressed oil extracted from the wild rose bushes. Potent antioxidant. Often used as a moisturizer and emollient.
Bakuchiol
Bakuchiol
A derivative of the Psoralea corylifolia plant. Abundance of antioxidants. Combats signs of aging.
Retinol
Retinol
A fat-soluble vitamin A derivative. Strong exfoliant. Combats signs of aging.
Hyaluronic acid
Hyaluronic acid
A naturally occurring cushion, cellular regenerative, and lubricant in the human body. Helps you retain water, promotes cell growth, and keeps tissue limber and bones strong. Often used as a moisturizer. Binds water to collagen, promoting skin turnover and new growth.
Aloe vera
Aloe vera
Gel extracted and derived from the aloe vera plant. Abundance of antioxidants. Often used to soothe inflammation and soften skin.
Coconut oil
Coconut oil
Oil extracted from coconut meat. Abundance of essential fatty acids. Often used as a thickening agent, moisturizer, and emollient.
Matcha
Matcha
High-grade green tea that’s been ground into powdered form or transformed into a high concentrate. Abundance of antioxidants. Natural antibacterial and anti-inflammatory. Contains caffeine and L-theanine. Supports circulation and collagen production.
Matcha
Green tea
Least processed type of tea, the byproduct of unoxidized tea leaves. Abundance of antioxidants. Natural antibacterial and anti-inflammatory. Contains caffeine and L-theanine. Supports circulation and collagen production.
Spirulina
Spirulina
A variety of blue-green algae that can grow in salt or fresh water. Packed with nutrients. Abundance of antioxidants, protein, as well as vitamins B, E, and C. Often used as a protective barrier.
Olive oil & squalane
Olive oil & squalane
Fat extracted from pressed olives. Abundance of antioxidants, vitamin E, and fats. Often used as a protective barrier, moisturizer, and combats signs of aging. (Note: Squalane is not to be confused with squalene, a shark fat derivative used in skincare.)
Jojoba oil
Jojoba oil
Oil extracted from seeds of the jojoba shrub. Abundance of antioxidants, essential fatty acids, as well as vitamins A, E, and B. Often used as a moisturizer, protective barrier, and to combat inflammation.
Blue tansy
Blue tansy
A derivative of Moroccan chamomile. Abundance of antioxidants. Often used as a moisturizer and combat inflammation.
Vitamin E
Vitamin E
A fat soluble oil that supports vital functions. Abundance of antioxidants. Often used as a stabilizer and moisturizer. Combats both inflammation and signs of aging.
Niacinamide
Niacinamide
A form and derivative of vitamin B3. Often used as a moisturizer and protective barrier. Improves skin texture.
Vitamin C
Vitamin C
A water-soluble vitamin, also known as ascorbic acid. Abundance in antioxidants. Helps produce collagen and protects against free radicals. Improves skin texture and melasma.
AHA
AHA
A naturally occurring acid found in fruits and sugar cane. Also known as alpha hydroxy acids. Exfoliates, cleanses, and helps remove dead skin cells. Combats signs of aging and acne. Reduces inflammation and improves skin texture, pigmentation, and tone.
BHA
BHA
A naturally occurring oil-soluble acid found in fruits and plants. Also known as beta hydroxy acids. Salicylic acid is a commonly used BHA. Exfoliates, cleanses, and helps remove dead skin cells. Combats inflammation, signs of aging, and acne.
Zinc Oxide
Zinc oxide
A white, powdery mineral. Can be used as a non-harmful alternative to sunscreen. Often used as a protective barrier. Combats inflammation and skin irritation (e.g., diaper rash).
Witch Hazel
Witch hazel
A flowering, tannin-rich plant. Abundance of antioxidants. Mild astringent and toner. Often used to cleanse, soothe skin, and reduce inflammation.
Rosewater
Rosewater
Liquid created by steeping rose petals in water. Can be created by steaming rose petals as well. A mild astringent and toner. Often used to moisturize, hydrate, and soothe skin. Natural antibacterial. Helps control excess sebum production.
Tumeric
Turmeric
Also known as the Curcuma longa plant. Leaves and rootstalk can be used fresh, dried, or converted into a fine powder. Abundance of antioxidants. Often used to improve skin texture and combat inflammation.
Parabens
Parabens
A group of preservatives. Parabens have been linked to breast cancer and reproductive issues.
Sulfates
Sulfates (SLS/SLES)
Foaming detergents that help to remove dirt. Sulfates strip the skin of natural oils, causing irritated, inflamed skin and can trigger acne.
Phthalates
Phthalates
A plasticizer, increases product durability and longevity. Used as solvent for dyes. Known endocrine disruptor and an androgen-blocking chemical.
Cyclic silicones
Cyclic silicones
A cyclically-structured, water-repellant oil or gel filler ingredient that smooths, fills in, or smears. May be classified as a hormone disruptor and can affect ovulation. Poses potential threat to the environment.
Siloxanes
Siloxanes
A silicone-based group of chemicals that soften, moisten, and smooth. Siloxanes are endocrine disruptors and known to negatively impact fertility.
Formaldehyde
Formaldehyde
A preservative. Often used in embalming fluid. Known carcinogen. Can cause hair loss, skin irritation, burning and watery eyes, wheezing, respiratory issues, rash, blisters, redness, and itching.
Triclocarban
Triclocarban
A preservative, antimicrobial, and antifungal compound. Skin irritant. Known endocrine disruptor and potential carcinogen.
Petroleum
Petroleum
Highly refined oil derivative designed to hydrate and lock in moisture. Skin irritant. Traps bacteria. Can generate 1,4 dioxane, a known toxin, and carcinogen.
Triclosan
Triclosan
A cousin of triclocarban—preservative, antimicrobial, and antifungal compound. Skin irritant. Known endocrine disruptor and potential carcinogen.
Mineral oil
Mineral oil
Highly refined byproduct of petroleum and cousin to petroleum jelly, helps keep skin hydrated. Known potential carcinogen, known to irritate skin, cause dryness, and trap bacteria.
Talc
Talc
Super soft, naturally occurring mineral that soaks up moisture and prevents caking. Because talc is an earth mineral, it’s exposed to nasty contaminants like asbestos which is a known carcinogen and is dangerous to human health at any level of exposure.
Hydroquinone
Hydroquinone
A skin-lightening agent. Known to severely irritate skin and has carcinogenic qualities.
Micro-beads
Micro-beads
Plastic particles no smaller than 0.1 micrometers and no bigger than 5 millimeters in size. Made from petroleum-based products. Microplastics are known to cause neurotoxicity and behavioral abnormalities and take up to 1,000 years to decompose. Currently, 8 million tons pollute the ocean and have been found as far as the Arctic Circle.
BHA
BHA (Butylated Hydroxyanisole)
Synthetic antioxidant and preservative. (Note: This BHA is different from beta hydroxy acid, which is also referred to as BHA and known more commonly as salicylic acid.) Known carcinogen.
Aluminum
Aluminum
Often used as a pigment or thickening agent. Known neurotoxin.
Keratin
Keratin
Ground-up animal hair, wool, horns, or hooves. Used to straighten or repair damaged hair. Harmful to animals.
Lanolin
Lanolin
A waxy substance derived from sheep’s skin, extracted from wool after shearing. Often used as an emollient. Harmful to animals.
Stearic acid
Stearic acid (non-vegan)
 A derivative of animal fats. Harmful to animals.
Beeswax
Beeswax
A waxy substance created by melting down honeycomb. Bees use honeycomb to store food and as their home. Harmful to animals.
Royal Jelly
Royal jelly
An important food source for bees, used to promote collagen production. Harmful to animals.
Benzophenone
Benzophenone
A UV-ray blocker and preservative. Known carcinogen, skin irritant, and endocrine disruptor. Harmful to animals and contributes to coral bleaching.
Oxybenzone
Oxybenzone
A UV-ray blocker and preservative. Skin irritant and endocrine disruptor. Harmful to animals and contributes to coral bleaching.
Octinoxate
Octinoxate
A UV-ray blocker, preservative, and absorbent. Harmful to animals and contributes to coral bleaching.
Methylchloroisothiazolinone
Methylchloroisothiazolinone
A preservative used to prevent the growth of bacteria. Known skin irritant, can cause chemical burns.
Methylisothiazolinone
Methylisothiazolinone
A pesticide and preservative used to prevent the growth of bacteria. Known skin irritant, can cause chemical burns.
Carmine
Carmine
A reddish pigment created from crushed-up cochineal beetles. Harmful to animals.
1,4-Dioxane
1,4-Dioxane
A manufacturing byproduct. Not a direct ingredient in beauty products. Known carcinogenic, kidney and respiratory toxin, as well as a neurotoxin and leading groundwater contaminant.
Quaternary ammonium compounds
Quaternary ammonium compounds
A chemical compound designed to help with glide, smoothening, or de-tangling. Causes skin irritation. Harmful if ingested.

Shop clean beauty with a clear conscience!

At Kinder Beauty, we guarantee that none of the toxic or animal-based ingredients listed above will ever appear in our marketplace or our monthly boxes—so you can shop our selection of clean beauty products without worrying about the impacts your favorite products may have on animal, human, or environmental health.

Get shopping today, and sign up for a subscription to Kinder Beauty’s monthly box!

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