Discover the next best things in clean and vegan beauty.
After working for many beauty companies, founder Susie Wang couldn’t help but notice the unethical practices and products. She vowed to create her own cruelty-free line free of harsh chemicals. And wow did she succeed! 100% Pure keeps it 100 - No, seriously! Sourcing pigments from fruits, vegetables, tea and cocoa, they strive to produce the purest, healthiest products possible. Founded on kindness, compassion and empathy, 100% Pure is committed to giving back to the community, improving the well-being of people, animals, and our planet through everything they do.