Kinder Beauty Partners with the ASPCA

Kinder Beauty has committed to donating a total of $50,000 in 2023 to the ASPCA.

Kinder Beauty, a leading cruelty-free, vegan beauty and self-care company is excited to announce its new partnership with the ASPCA® (The American Society for the Prevention of Cruelty to Animals®).

Kinder Beauty has had a long-standing commitment to creating a kinder, more compassionate world by democratizing consumer access to cruelty-free and vegan products—and this partnership with the ASPCA is a natural extension of their commitment.

As part of the strategic partnership, Kinder Beauty is donating $50,000 to help the ASPCA end animal cruelty and provide much-needed resources, support, and immediate assistance to animals in need.

“Kinder Beauty's mission has always been to make the world a kinder place for animals, people, and the planet. Partnering with the ASPCA, whose sole mission is to provide effective means for the prevention of cruelty to animals, is a perfect alignment. Having the opportunity to support their life-saving work is truly an honor.”
— Co-founder of Kinder Beauty, Andrew Bernstein

After all, every dollar makes a difference. Since launching in 2019, Kinder Beauty has donated more than $100,000 to various animal rights and social justice organizations. So, not only can Kinder Beauty customers feel peace of mind knowing that their go-to beauty products are clean, cruelty-free, and vegan, but they’re also having a direct impact on organizations like the ASPCA.

About the ASPCA

Founded in 1866, the ASPCA was the first animal welfare organization to be established in North America and today serves as the nation’s leading voice for vulnerable and victimized animals.

“We are thankful for Kinder Beauty’s support of our work to protect and care for animals in need,” said Rebecca Frommer, Director, Strategic Cause Partnerships, ASPCA. “This vital donation will help the ASPCA continue its lifesaving programs, which assist at-risk animals across the country.”

The ASPCA assists animals in need through on-the-ground disaster and cruelty interventions, behavioral rehabilitation, animal placement, legal and legislative advocacy, and the advancement of the sheltering and veterinary community through research, training, and resources.

About Kinder Beauty

Kinder Beauty is on a mission to make the world a kinder place for animals, people, and the planet through the everyday choices we all make as consumers. At the heart of it all, the Kinder Beauty team firmly believes that consumers have the power to create a kinder world—not just by purchasing ethically sourced and made products—but by supporting mission-driving businesses that take revenue proceeds and transform them into powerful, positive change.

“No one will argue we could use more kindness in our world, so creating and curating cruelty-free, ethical products for our community to enjoy feels really good. From day one, we talked about the importance of using Kinder's success to give back to organizations like the ASPCA that work day in and day out to help to make the world a kinder more beautiful place. So with this partnership kicking off, 2023 is already off to a great start!”
— Co-founder of Kinder Beauty, Daniella Monet

Kinder Beauty’s partnership with the ASPCA is just one of the many ways in which the company lives out its mission. From product sourcing partnerships to environmentally-friendly shipping practices and packaging materials, Kinder Beauty is committed to protecting animals, people, and the planet—and of course, creating and spreading kindness.