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🛍️ See What's in the KND Serenity Edition

This is an image of a hazel eye with brown eyeliner.

Kinder Beauty Asked and You Answered: What's Your Favorite Eyeliner?

Feeling good about how we're presenting ourselves to our now-digital co-workers, family, and friends is important.

Though we might feel we have extra clout for wearing our favorite bunny slippers even to our very important meetings, most of us are still showering every day, changing out of our sweats (though possibly begrudgingly), and putting our best face forward. 

That best face forward might involve a healthy nighttime skincare routine, keeping your lips moisturized, taking good care of your glorious, sensitive skin, and—for those of us who fancy makeup—perfecting the art of eyeliner (especially for those super close-ups Facetime calls).

Kinder Beauty is, of course, committed to being a vegan, cruelty-free, clean beauty box subscription company. Everything you'll get in the Kinder box meets that criteria, and our items are carefully curated and chosen by our founders. (And just as a lot of thought goes into why we choose products, we also have a specific set of criteria for why we don't.) 

That said, sometimes we bring questions to you, our Kinder Beauty community, by way of our truly enlightening and supportive Facebook group. We want to know what you love from the boxes, what you are struggling with, and what you need support around, amongst other things.

Sometimes we want to know your favorite beauty and self-care products—and sometimes those don't meet our particular criteria of what constitutes as "clean beauty" The list that follows was curated by you, and is not intended to be an official Kinder Beauty endorsement. 

We wanted to know what your favorite eyeliner is. As it turns out, you were very excited to tell us!

1. KVD: Tattoo Liner 


The vast majority of you can't get enough of KVD. And as many of you know, Kat Von D is no longer associated with this company, which is a brand she initially helped launch. The now rebranded KVD beauty platform is soaring. The tattoo eyeliner creates a line that is precise, fierce, and doesn't smudge. That said, KVD is not considered clean. So while we love that you love KVD, due to our brand standards, you won't be seeing it in our boxes. However, we look forward to seeing photos of your Zoom-ready eyes! 

2. Tarte: Double Take

Tarte (always cruelty-free with tons of vegan options) has done wonders with this two-in-one liquid and gel pencil eyeliner that effortlessly glides to define and tighten your gorgeous face. Y'all love Tarte, which was clear from your responses. So keep posting photos of your stunningly framed glass marbles, and we'll keep staring at you in awe! 

3. 100% Pure

We've been obsessed for 100% Pure for a long time, and apparently so have you, which was clear by how much you adore this iconic and ethical brand's eyeliner collection. The eyeliner is long-lasting as ever, extremely nourishing (thanks to jojoba oil), and has a surprisingly creamy glide. Oh, and as an added bonus, Kinder Beauty would fully endorse this product, given its commitment to being cruelty-free and entirely clean. 

So there you have it—your curated list of the top eyeliners. We appreciate, as always, all of your helpful feedback, and we are so grateful you are a part of our beautiful community.


Upgrade your self-care routine with Kinder Beauty! Sign up today, and get the best in cruelty-free beauty delivered right to your door.

Please note: A product appearing in our blog is not an official Kinder Beauty endorsement. While every product we feature in an article is cruelty-free and vegan, these products do not necessarily meet all of our strict brand standards for curation in one of our boxes. 

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