6 Vegan Mascaras We Are Obsessed With
While semi-permanent lash extensions and falsies might be all the rage, a simple tube of mascara is a beauty staple we can’t live without. We know not all mascaras are created equal, however; some of them are superior at giving our lashes the thickness and volume they deserve, while others are better for lengthening. Whatever your needs, your search to find a vegan and cruelty-free product that packs a pretty punch is finally over. From cult-classics to innovative new formulas, these top-rated mascaras will give you the lashes you’re been longing for.
1. Tarte Lights, Camera, Lashes Mascara
A cult classic, this formula is best known for coating without clumping. This best-selling mascara is like magic in a pretty purple tube. Not only does it lengthen but it also promises to volumize your lashes—a second coat will magnify the results. The power of this mascara doesn’t stop there. It also contains rice bran, olive esters, and provitamin B5 to help soften and nourish lashes long after your makeup is removed.
2. Too Faced Better Than Sex Mascara
This best-selling mascara features an hourglass-shaped brush with stiffer bristles and a thick, deep-black formula that coats all your lashes without much effort. It has all the elements needed to get long, lush lashes: it thickens, lengthens, and emphasizes your natural curl. The formula is designed to be buildable and it doesn’t clump as you add additional coats. It also comes in a convenient travel-size tube (because you’ll want to take it everywhere).
3. Pacifica Dream Big Lash Extending 7 in 1 Mascara
A mascara that covers all the bases, Pacifica’s Dream Big comes with a convertible two-in-one wand that you twist to make it longer, which will give your lashes length, or shorter to give your lashes volume. This one tube can provide simple or dramatic coverage based on how many coats you add with the short or long brush—or both, to cover all the bases. Plus, it contains vitamin B, kelp, and rice protein to help hydrate and strengthen your lashes.
4. Milk Makeup KUSH High Volume Mascara
This particular Milk mascara has earned its place in our makeup bags. It’s especially effective when it comes to volumizing lashes—all you need is one coat, but when you build it up, the mascara gives a faux-lash effect. The jet-black formula’s heart-shaped fibers adhere to your natural lashes, giving added length and density. The mascara is also infused with hemp-derived cannabis-seed oil to help hydrate and condition the lashes and prevent breakage.
5. ELF Waterproof Lengthening and Volumizing Mascara
This affordable drugstore brand features a specialized brush that gives edge-to-edge control and even coating to create thicker lashes that last. The compact, easily maneuverable brush can grab short, hard-to-reach lashes and bottom lashes, making it a perfectly performing option that stacks up against its more expensive counterparts. The quick-drying formula also allows you to build with multiple applications to create a fuller lash look.
6. Smashbox Super Fan Mascara
A fan favorite, Smashbox’s Super Fun formula is available in a super-black shade that delivers the perfect amount of realistic, fanned-out volume, making your natural lashes look fuller and thicker after just one coat. The precision double-bristle brush coats and styles each and every lash—even your teeny-tiny bottom lashes and hard-to-reach corner lashes—with each stroke. Coat the top of the lashes first, then sweep up from underneath for faster and fuller volume.
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Nicole Axworthy is a Toronto-based writer and author of the vegan cookbook DIY Vegan.
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