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🛍️ See What's in the KND Serenity Edition

30 Black-Owned Cruelty-Free Beauty Companies On Our Radar-Kinder Beauty

30 Black-Owned Cruelty-Free Beauty Companies On Our Radar

Let it be known (if it’s not already) that Kinder Beauty firmly and vehemently stands against racism—both the egregious kind (stop killing Black people!) and the more insidious kind that is at the core of the way our country runs (from unequal pay to lack of access to healthcare to the every day racist systems that define the way our society, by and large, acts). 

We are committed to working with more and more Black and POC-owned vegan beauty businesses, as well as continuing to use the Kinder Beauty blog as a platform for visibility and inclusiveness within the cruelty-free beauty world and far beyond. 

Yesterday, we posted to our IG a list of Black-owned vegan businesses that we love, and asked you, our Kinder community, to add to the list. And you did! We are inspired, emboldened, and grateful. 

Please help us by continuing to add to that list. And feel free to pitch Kinder Beauty’s Content Director Jasmin Singer directly ( with story ideas and pitches as they relate to antiracism, inclusivity, and cruelty-free self-care/beauty. 

We will continue to do our part to stand for what is right, which is at the core of why we started Kinder Beauty. We believe in ethics, compassion, and community, and we strongly believe that everyone with a platform—whether that is our co-founders Daniella and Evy, or the Kinder Beauty platform as a whole—should be using this pivotal moment in history to speak against cruelty and racism and to help build a new, Kinder and more beautiful world. 

To that end, this week we have proudly donated to the George Floyd Memorial Fund, Black Visions Collective, Campaign Zero, Reclaim the Block, and Unicorn Riot, and will continue to work on antiracism until racism no longer exists. 

Below is a list of Black-owned, cruelty-free beauty businesses—largely compiled thanks to your help.

1. Ayele Natural Skincare 


2. Ancient Cosmetics 




4. TPH by TARA JI 


5. The Lip Bar 




7. Jacq’s 


8. OBIA Naturals 


9. Brooklyn Limegreen 


10. Nubian Heritage 


11. Alaffia 


12. Mented Cosmetics 


13. SACHA Makeup for WOC 


14. Ginger + Liz Colour Collection 


15. Foxy Bombs Cosmetics 


16. Josephine Cosmetics 


17. Nola Skinsentials 


18. Dimensionnails 


19. Bombd Aesthetics 


20. Pivot Cosmetics 


21. Harvest_9 


22. Mielle Organics 


23. Juvia’s Place 


24. Ooli 


25. Organic Bath Co 


26. Ace Beaute 


27. Danessa Myricks 


28. Plain Jane Beauty 


29. Butter By Keba 


30. Hanahana 

This is not a comprehensive list, and we hope you let us know any pertinent Black-owned vegan and cruelty-free companies that you’d like to see added here (and do feel free to point out any mistakes might have made). 

We look forward to working alongside you now and in the future so that Kinder Beauty’s platform can help amplify the companies and voices of those who have been in the margins for far too long.

Please note: A product appearing in our blog is not an official Kinder Beauty endorsement. While every product we feature in an article is cruelty-free and vegan, these products do not necessarily meet all of our strict brand standards for curation in a Kinder box. 

Each month you'll get

Up to $165 worth of vegan, cruelty-free, & clean beauty
5 products from top ethical and clean beauty brands
A mix of both full-sized and travel-sized items
Skincare, makeup, haircare, body care, and more
Kinder Beauty subscription boxes with vegan, cruelty-free, and clean beauty products