The Loveland Foundation: Bringing Healing, Growth, and Empowerment to Black Women and Girls

The Loveland Foundation: Bringing Healing, Growth, and Empowerment to Black Women and Girls

As part of Kinder Beauty’s continued work to support BIPOC individuals and communities, and in honor of Black History Month, we will be donating half of all profits from sales in the Kinder Beauty February Marketplace to three important change-making charities that serve BIPOC populations—Loveland Foundation, Afro-Vegan Society, and Black Girls CODE. Read on to learn more about Loveland Foundation and you will quickly understand why we chose them as one of the three beneficiaries of our February Marketplace. 

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A testament to the potential of social media to make positive change—writer, lecturer, Instagram influencer, and philanthropic innovator Rachel Cargle took her successful online birthday fundraiser and turned it into a foundation that is helping thousands of women of all ages. The Loveland Foundation provides financial support to communities of color, especially Black women and girls, so that they may access therapy that they wouldn’t otherwise have the financial means to participate in.


Established in 2018, The Loveland Foundation grew out of Cargle’s birthday fundraiser, Therapy for Black Women and Girls, that raised $250,000 with the help of her many followers, making therapy available to Black women and girls throughout the United States. Through the foundation, she is now able to exponentially grow the number of people she can help.

But as Cargle told the Washington Post, “I have to remind people all the time that Instagram is a tool of my work. It’s not my work.” Cargle is a sought-after writer and activist, who is changing minds and lives by giving powerful lectures on topics including anti-racism, white feminism, transgender rights, and the importance of therapy for Black women. She uses Instagram to reach people, but it isn’t the heart of what she does.

In her popular TEDx talk, Cargle speaks to a large audience in the predominantly white city of Bend, Oregon about the systemic racism that has grown out of America’s history of slavery, and white people’s responsibility to correct it by being anti-racist. The video of the talk has been viewed nearly 48,000 times.

Now, in addition to educating tens of thousands of people about systemic racism through her talks, and more than a million followers on Instagram, she is leading a mission to help Black women and girls who have been deprived of the healing, growth, and empowerment that therapy can bring.

The mental health benefits of therapy are immense, yet many who need it most cannot afford to pay for it. The Loveland Foundation is bridging the gap, offering Black women and girls the opportunity to heal and grow without the financial burden that therapy typically carries.

Via partnerships with Therapy for Black Girls, National Queer & Trans Therapists of Color Network, Talkspace, and Open Path Collective, The Loveland Foundation brings its beneficiaries access to a large pool of mental heath professionals who offer culturally competent services to BIPOC women and girls. 

Through her work as an in-demand speaker, writer, and influencer, Cargle is raising awareness of inequalities in our society, and in feminism. Through her foundation, she is giving Black women and girls the support that they have historically been deprived of as a result of systemic racism, so that equity can be achieved.

Out of a one-time fundraiser grew a full-fledged nonprofit organization. The Loveland Foundation continues Cargle’s vision to bring an opportunity for healing to communities of color, especially Black women and girls, impacting generations to come.

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To date, Kinder Beauty has donated nearly $35,000 to animal rights, human rights, environmental, and anti-racist organizations. In honor of Black History Month, we are so proud to support these three trail-blazing nonprofits—Afro-Vegan Society, Black Girls CODE, and Loveland Foundation—that are working in BIPOC communities to create long-lasting, positive change.

But we believe that every month should celebrate and amplify Black communities, and we are committed to do our part all-year long.

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